Marketing Concepts Mastery helps you learn the essential marketing concepts and frameworks for a strong foundation in your marketing career.
There’s no career in Marketing that doesn’t require you to have crystal clear marketing concepts. You as an MBA student, a future business leader, need to solidify the basic concepts of marketing to be able to solve bigger and complex marketing problems.
This course, Marketing Concepts Mastery, helps you learn all of these essential marketing concepts but in an extremely different way from what you would have learned in your classroom or in your textbooks.
But, how would this course help you and why to learn the basic concepts of Marketing, you would ask? Here are the three reasons why:
- Approach – When you learn the basic marketing concepts, you develop an approach to start solving a marketing problem. Which means, how to start thinking about the problem, what is the first step, the second step etc.
- Analysis – Knowing the basic concepts of marketing and the marketing frameworks gives you the ability to quickly analyze any marketing problem. Marketing frameworks give you the ability to compartmentalize your thoughts well.
- Articulation – Moreover, knowing these concepts, frameworks and jargons give you the ability to talk and communicate better in a marketing environment by using the correct terminology.
With that being said, you now know that learning the basic marketing concepts is extremely important for you.
Here’s an example of how you will actually learn the marketing concepts in this course.
- Do you know that the 4Ps of Marketing are just like ingredients of Chicken Biryani? Well they are, and I will let you know that whenever you need to do anything with the marketing mix, just think about chicken biryani.
- Do you know that you can learn about ‘Place’ in Marketing mix by just thinking about a nightclub? I share that analogy with you and tell you how.
- Do you know that whenever you need to plan a go-to-market strategy, there are broadly only four things that you need to look at?
So, let us take you on a journey towards learning marketing concepts like you would have never learned.