Personal Branding Essentials

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Personal Branding Essentials
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Personal Branding Essentials takes you from being a student of your field to positioning you as an expert in in it by finalizing your audience and the outcome that you will give to your audience.

You know exactly that in which field you want to build your career – be it through a job or your solopreneurship journey. You also know that in today’s world personal branding is an open secret of success in either of those two paths that you choose.

This course called the Personal Branding Essentials is the first step towards positioning yourself as an expert to an emerging expert for a professional like you.

This is fundamental step for you to crack to give your solopreneurship journey the right direction.

In this course I help you find answers to some basic questions that you may have as you build you career of freedom. These questions are:

  1. In what area should I build my expertise in?
  2. Who will be the audience of the content that I create?
  3. What problems of my audience can I solve to earn money?

Personal Branding Essentials is the training you can’t miss to begin positioning yourself as an expert.

Personal Branding Essentials comes FREE within the Creadom Club.

What you’ll learn

  • You know your target field, industry or expertise but don’t know who should be your audience.
  • What problem of your target audience should you solve that will give your recognition
  • What is the vehicle/method with which you will solve the problems of your audience
  • Whether the niche you have selected for your solopreneurship will be fruitful or not
  • How to set up a monetary goal for the niche and career you have selected

Who is this course for?

  • Students and professionals who want to build a personal brand in the online world but don’t know how to begin that journey
  • Student and professionals eager to make content about their topic of interest but don’t know who to make that content for
  • Student and professionals looking to monetize their knowledge and skills by using it to build a personal brand
  • Students and professionals who want to get fame and recognition for their knowledge and skills.


  • A stable internet connection to stream videos
  • Hope and enthusiasm about a great future in the field of marketing without depending entirely on placements

Certificate of completion

Although, getting a certificate should be the least of your concern considering that this course will leave you with a lifetime of learning, but upon the completion of the course, you shall have a valuable and verifiable certificate of completion. Each certificate has a unique certificate ID that can be verified on our website.

About the instructor

Darpan Saxena Image

Darpan Saxena
MBA, IIM Udaipur
Founder, Super Heuristics
Ex-MBA Product Head, Career Launcher

Darpan Saxena is on a mission to help MBA students ‘create’ the best career outcomes in the field of marketing without depending on the placements. Darpan founded Super Heuristics as a marketing blog for MBAs while he was in the first year of his MBA program at the Indian Institute of Management (IIM), Udaipur.

Within a year, the blog went viral across the best B-schools of the country with students from these B-schools finding the content on the blog to be unique and extremely helpful in their marketing careers.

This exposure and brand building helped him get 3 job offers from outside the campus even when the final placements at IIM Udaipur had not begun. Eventually, what started off as a hobby in his hostel room, turned out to be his greatest aim in life and he could leave his high paying post-MBA job to pursue his mission to help you, full-time.

Darpan is an Electronics & Communication engineer by qualification with great appreciation for technology, automation and artificial intelligence in business and marketing.

In his 7+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of MBA Test-prep products at Career Launcher at their Head Office in New Delhi.