Darpan Saxena is on a mission to help MBA students ‘create’ the best career outcomes in the field of marketing without depending on the placements. Darpan founded Super Heuristics as a marketing blog for MBAs while he was in the first year of his MBA program at the Indian Institute of Management (IIM), Udaipur.
Within a year, the blog went viral across the best B-schools of the country with students from these B-schools finding the content on the blog to be unique and extremely helpful in their marketing careers.
This exposure and brand building helped him get 3 job offers from outside the campus even when the final placements at IIM Udaipur had not begun. Eventually, what started off as a hobby in his hostel room, turned out to be his greatest aim in life and he could leave his high paying post-MBA job to pursue his mission to help you, full-time.
Darpan is an Electronics & Communication engineer by qualification with great appreciation for technology, automation and artificial intelligence in business and marketing.
In his 7+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of MBA Test-prep products at Career Launcher at their Head Office in New Delhi.