Introduction to Marketing
The BASIC Framework
STEP 1: BASICS OF MARKETING
STEP 2: APPLYING CONCEPTS ON CASE STUDIES
STEP 3: SKILL ACQUISITION
STEP 4: IMPLEMENTING THE SKILLS
STEP 5: CREATING A BRAND

Introduction to Marketing

You are determined to make the most of the next B-school interview coming up so that you get into your dream B-school. Understanding the basics of marketing is so important for you to prove your love for the subject.

So, let’s get started with the Five Steps Ahead journey where the first step is to understand the basics of marketing. This video lesson shall set the context for you to learn the basics.