Introduction to Marketing
The BASIC Framework
STEP 1: BASICS OF MARKETING
STEP 2: APPLYING CONCEPTS ON CASE STUDIES
STEP 3: SKILL ACQUISITION
STEP 4: IMPLEMENTING THE SKILLS
STEP 5: CREATING A BRAND

Welcome to Five Steps Ahead

Welcome to Five Steps Ahead! You are starting off your journey towards becoming a Marketing firebrand who has all the skills that are required to have a splendid marketing career.

As you take this course and watch the videos, you will be going through a real-life case study. This is the case study of your own marketing career! Therefore, you are the protagonist of this story.

In this story you will go through different career stages where you would face different real-life marketing challenges to solve. The best thing is that all of the situations are inspired from what you are likely to go through in your actual journey.

So here we go!

Note: A couple of things you need to know about the course.
1. There is a fixed flow of progression which means you will not be able to skip any videos or quizzes in the course
2. For you to proceed to the next video/lesson, you need to watch the video completely
3. As a suggestion, videos can be watched at 1.25x or 1.5x in case you feel the need to